Selected Work

a glimpse into my work

Not every project makes it here, but every one that did reminded me why I do this work.

ORGANIZATIONS I'VE WORKED WITH

RESULTS FOR DEVELOPMENT

COMMUNICATIONS STRATEGY, BRAND & PR

Led end-to-end communications for R4D's Governance Action Hub — a global platform driving evidence-based governance reform — spanning brand strategy, visual identity, media outreach, blog and interview production, event marketing materials (posters, pins, badges), and webinar and workshop coordination.

57.6% organic LinkedIn follower growth in 7 months
75.2% email list growth — January to May 2026
47.9% email open rate — January to May 2026, up from 39.2% in 2025
8.4% email click rate — January to May 2026, up from 7.0% in 2025

USAID YOUTH EXCEL

MULTI-PLATFORM DIGITAL STRATEGY

Created and led USAID Youth Excel's digital communications strategy from scratch — producing a full range of multimedia and marketing assets including videos, reels, graphics, infographics, and branded merchandise such as bags, mugs, and posters — all aligned with program goals and audience insights.

281% Facebook engagement increase in one month
45% increase in Facebook reach

EcoLogic Development Fund

DONOR ENGAGEMENT & CONTENT STRATEGY

Led fundraising communications, SEO-driven content creation, and donor-focused email campaigns for EcoLogic Development Fund, a nonprofit protecting rural and Indigenous communities and biodiversity across Central America and Mexico.

$200K+ end-of-year fundraising campaign
150% blog traffic growth in one year
162% email open rate increase
Media coverage secured in Mongabay and key environmental outlet

Nulab

PR, MEDIA OUTREACH & INFLUENCER RELATIONS

Led PR strategy, media outreach, and influencer relations for Nulab — a B2B project management software company — building brand credibility through earned media and strategic partnerships with bloggers and YouTubers. All results achieved within the first year of engagement.

43.4% website traffic increase through targeted media outreach
48.3% traffic increase from influencer partnerships
36.8% rise in qualified leads from influencer channels

Sustainable Energy for All

GLOBAL SOCIAL MEDIA & COMMUNICATIONS STRATEGY

Led global social media strategy for SEforALL — a UN-backed organization driving universal access to sustainable energy — delivering organic campaigns that reached tens of millions of people worldwide.

#15 Twitter ranking among TOP 100 global clean energy influencers
48M+, 39M+, and 28M+ organic impressions across campaigns
+1,900% LinkedIn impressions
+400% LinkedIn follower growth

Power for All

COMMUNICATIONS, DESIGN & CONTENT STRATEGY

Led digital communications and social media strategy for Power for All, serving as their in-house creative for reports, fact sheets, and data visualizations, while also producing podcasts, webinars, and online events from concept to execution.

Launched the organization's first podcast
46M+ organic impressions on Twitter on the first day of the #PoweringJobs campaign launch
+1,182% LinkedIn audience growth
+1,250% Twitter audience growth

Social media strategy and organic digital campaigns for the EU Agency for Fundamental Rights — achieving #2 Facebook ranking among 30+ EU agencies — communications consultant Alessandra Granelli

European Union Agency for Fundamental Rights

SOCIAL MEDIA STRATEGY & DIGITAL CAMPAIGNS

Led social media strategy and digital content for the EU Agency for Fundamental Rights, driving organic audience growth and high-impact campaign launches that put FRA among the top-performing EU institutions on social media.

#2 Facebook page among 30+ EU agencies
+13,000 Facebook followers (+144%) in one year
Violence Against Women report launch — 190,500+ users reached on launch day